managing high-impact marketing campaigns across platforms such as Facebook, Instagram, Google, and Snapchat. She is known for her analytical mindset, with a deep understanding of consumer behavior that allows her to optimize campaign performance and drive tangible results.

Throughout her career, Habiba has helped scale numerous brands within and outside of Egypt, working across industries such as fashion, F&B, education, and technology. She believes that great marketing starts with understanding the customer, and she’s committed to building communication strategies that resonate deeply and convert into measurable growth.

Her expertise extends to using advanced tools like Meta Ads Manager, Google Ads, and Google Analytics, as well as creative content planning and execution. With a passion for data-driven decisions and creative thinking, Habiba consistently delivers marketing solutions that combine strategy, storytelling, and ROI.